Digital Marketing Director

Job title: Digital Marketing Director
Contract type: Full-time
Location: Acworth, GA
Discipline: Marketing
Remote: No
Reference: 400315
Contact name: Christine Lyle
Job Published: January 01, 1970

Job description

Director of Digital Marketing

Client Overview:

Our client is an iconic E-Commerce retailer offering a wide-array of products spanning from home, entertainment, and clothing. With their high-quality products, diverse selection, and exceptional customer service, it’s never been easier to find everything you need in one convenient location

Director of Digital Marketing Overview:

The Director of Digital Marketing will be responsible for the strategic planning and tactical execution of the company’s digital marketing initiatives that support both eCommerce and in-store traffic and revenue goals.

Director of Digital Marketing Responsibilities:

· Develop and execute innovative digital strategies to support business goals, maximize brand exposure, increase traffic and online sales

· Serve as day-to-day project lead to develop, test and implement key digital initiatives, including loyalty, CRM and others

· Optimize and manage digital presence, including digital advertising, paid social, and email marketing, toward acquisition, retention and sales

· Leverage owned and paid media channels

· Partner with Brand & Creative teams to strategize and build creative, integrated campaigns

· Identify trends, determine KPIs, and bring new ideas to the table

Director of Digital Marketing Qualifications:

· 8+ years experience in marketing, brand management or strategy role

· Bachelor’s degree in Marketing, Business or related field

· Highly motivated, self-starter with a sense of ownership and desire to succeed

· Extremely strong verbal and written communication skills

· Strong critical thinking, analytical, organizational and team management skills

· Experience in Google Analytics

· Experience working with a marketing automation platform

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