Our client is a growing, CPG brand within the food space looking to add a Digital Marketing Manager to their team!
• Plan and execute digital marketing across multiple channels, including SEO/SEM, marketing database, email, social media, website, and display
• Plan and execute marketing e-commerce strategy
• Audience segmentation and optimization
• Design, build and maintain our social media presence
• Measure and report performance
• Identify trends and insights
• Brainstorm new and creative growth strategies
• Utilize strong analytical ability to evaluate end-to-end consumer experience
• Instrument conversion points and optimize user funnels
• Collaborate with agencies and other vendor partners
- BS/MS in marketing/advertising
- Proven working experience in digital marketing
- Experience leading and managing SEO/SEM, marketing database, email, social media, and e-commerce plans.
- Experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate
- Analytical mindset
- Creative and out of the box thinker- Comes up with ideas that stand out.
- Strong understanding of Google Ads, Google Analytics, and Social Media Marketing, Amazon and Omni Channels KPIs