Job description
Position: Digital Marketing Manager, CRM & Loyalty
Department: Ecommerce
Located: Hybrid: Manhattan Office & WFH
About Us
Home of the game-changing World's Most Comfortable Thong®, the brand is sold in over 70 countries and beloved by celebrities, stylists, and generations of women. Our mission is to uplift women—all the versions of them—by providing comfort they can count on, silhouettes for every mood, and a fit that always feels good.
About You
The ideal candidate will have a passion for delivering exceptional customer experiences and a consistent track record of delivering measurable growth through testing and optimization. You thrive leading customized, differentiated, and engaging marketing efforts at every stage of the customer lifecycle. You are data-driven, results-oriented, but also creative, and eager to make an impact at work and in women’s lives. You can multi-task and project manage and still have fun. You like working hard but you love working efficiently, and above all, you are humble, hungry, and smart.
Position Overview
The Digital marketing manager, CRM & Loyalty will contribute to the brands growth by improving the end-to-end customer journey, developing a deep understanding of our customers, and managing our fan base engagement strategies.
Key Responsibilities
Manage our global customer marketing strategy encompassing CRM, segmentation, community and loyalty marketing strategy, combining storytelling and commerce to deliver on DTC objectives.
Responsible for customer data management. Build profiling and customer segments to drive customer acquisition and retention programs. Utilize purchase and profile information to develop segmentation and personalization behavior tests and models for campaigns.
Contribute to the growth of digital channels, identifying new opportunities to improve ROI through new products, tailored storytelling, and/or improved contact and media strategies.
Develop end-to-end CRM strategies to drive customers through the journey, from first conversion to retention and advocacy.
Develop and evolve customer loyalty program growth strategies, including recruitment, retention, marketing planning, benefits development, and communication. Manage our loyalty partner’s relationship.
Act as a key partner to the business as the voice of the customer and CRM, loyalty best practices across consumer touchpoints and channels.
Partner closely with the manager of email/SMS marketing, the digital media agency, and Ecommerce teams.
Contribute to the development of our content calendar along with brand marketing, merchandising, planning, Ecomm and creative teams.
Track performance of testing, segmentation, and loyalty strategies. Provide analytical results & findings in order to make recommendations that continually optimize our omnichannel communications.
Skills & Experience Required
3 to 6 years of relevant marketing experience (retention, engagement, loyalty) either client-side or agency
At least 2 years’ experience in consumer ecommerce companies strongly preferred
Outstanding analytical skills and data driven mentality with demonstrated ability to understand key performance drivers and turn insights into actionable and successful tactics
Strong communication skills, both in presenting and written work
Work Experience with Listrak, Attentive, and Yotpo would be a plus.
Self-starter and ability to thrive in a fast paced, team-oriented environment
Strong interpersonal skills and desire to work both independently and collaboratively
Excellent track record of delivering results and meeting deadlines
Bachelor’s degree in related field required
