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Digital Marketing Manager (D2C)

Job title: Digital Marketing Manager (D2C)
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 421849
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, a leader in skincare, bath, body and fragrance, is looking for a D2C Digital Marketing Manager to join their team.

**This is a HYBRID work opportunity**

D2C Digital Marketing Manager Responsibilities:
  • Define and implement digital marketing plan across paid media channels, affiliates, email and SMS
  • Plan marketing calendar to support key product/collection launches, promotions and key commercial periods
  • Ideate email campaigns / merchandising programs based on sell-through trends & opportunities
  • Concept and brief digital copywriter and designer on digital marketing creative needs, driven by analysis of historical creative/CTA performance and A/B testing
  • Maximize organic social / influencer content by creating timely ad-hoc email or sms campaigns
  • Identify new test and learn opportunities through A/B testing of content and audiences and participation in new channels
  • Work with affiliate agency to expand affiliate network and grow qualified site traffic and revenue
  • Analyze and report on key channel metrics weekly and monthly and present in sales performance review meetings, identify insights & make recommendations/action plans
D2C Digital Marketing Manager Qualifications:
  • 4-6 years experience in paid media and email/mobile marketing in an in ecommerce business
  • Experience in DTC and/or beauty/skincare industry a plus
  • Understanding of channels, campaigns and content optimization through purchase funnel, complemented by strong analytical skills
  • Experience owning test & learn program
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