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Digital Marketing Manager (Marketing Automation)

Job title: Digital Marketing Manager (Marketing Automation)
Contract type: Full-time
Location: New York, New York
Discipline: Marketing
Remote: Yes
Reference: 410733
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, a tech company, is looking for a Digital Marketing Manager with strong marketing automation experience. 

Digital Marketing Manager Responsibilities:

  • Plan and map out nurture and demand gen campaigns through marketing automation platform (Hubspot, Salesforce)
  • Collaborate with internal teams to create landing pages and strong call to actions
  • Conduct A/B testing, conversion tests to optimize user experience and campaign results
  • Manage digital ads and campaigns to achieve targeted KPIs for brand awareness, growth, engagement and to drive sales
  • Manage CRM and audience building marketing efforts
  • Update and maintain website, lead forms, and blogs
  • Work closely with Sales and Customer Success Teams
  • Collaborate with content and product marketing teams to ensure case studies, one-sheets and other marketing materials meet digital marketing needs and best practices
  • Report on marketing effectiveness (including weekly updates and quarterly presentations)
  • Track performance of campaigns; determine and execute optimization strategies

Digital Marketing Manager Qualifications:

  • 3+ years experience with HubSpot, HubSpot Certification is a huge bonus!
  • Experience with Google Ads, Google AdWords, Facebook Analytics, Instagram Analytics, LinkedIn Analytics, Twitter Analytics

**If you are not a HubSpot PRO, please do not apply**

***Remote candidates on EST will be considered, but NYC Metro is preferred**

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