Job description
Our client, a tech company, is looking for a Digital Marketing Manager with strong marketing automation experience.
Digital Marketing Manager Responsibilities:
- Plan and map out nurture and demand gen campaigns through marketing automation platform (Hubspot, Salesforce)
- Collaborate with internal teams to create landing pages and strong call to actions
- Conduct A/B testing, conversion tests to optimize user experience and campaign results
- Manage digital ads and campaigns to achieve targeted KPIs for brand awareness, growth, engagement and to drive sales
- Manage CRM and audience building marketing efforts
- Update and maintain website, lead forms, and blogs
- Work closely with Sales and Customer Success Teams
- Collaborate with content and product marketing teams to ensure case studies, one-sheets and other marketing materials meet digital marketing needs and best practices
- Report on marketing effectiveness (including weekly updates and quarterly presentations)
- Track performance of campaigns; determine and execute optimization strategies
Digital Marketing Manager Qualifications:
- 3+ years experience with HubSpot, HubSpot Certification is a huge bonus!
- Experience with Google Ads, Google AdWords, Facebook Analytics, Instagram Analytics, LinkedIn Analytics, Twitter Analytics
**If you are not a HubSpot PRO, please do not apply**
***Remote candidates on EST will be considered, but NYC Metro is preferred**
Expired job