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Digital Marketing Manager with email automation experience

Job title: Digital Marketing Manager with email automation experience
Contract type: Full-time
Location: Kennesaw, Georgia
Discipline: Marketing
Remote: No
Reference: 405584
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description


Onsite (NOT REMOTE)
Location: Near Kennesaw State U
Salary:  75K
Industry: Financial


Work with this company to help make an impact! They are looking for someone with 
positivity, humility, fun, integrity, excellence, and growth.

Digital Marketing Manager Role

RESPONSIBILITIES

  • Plan and execute digital marketing efforts, including SEO/SEM, marketing automation, email, social media, and advertising campaigns for the brand
  • Oversee marketing automation efforts such as: email builds, drip build outs, landing page and forms, workflows with triggers and actions.
  • Oversee email marketing and lead nurturing efforts.
  • Measure and report performance of all digital marketing campaigns and assess against goals 
  • Implement all tracking tactics to provide conversion points and optimize user funnels.
  • Identify trends and insights and optimize spend and performance based on the insights.
  • Collaborate with internal teams to create effective digital marketing strategies across multiple channels.
  • Plan and run conversion testing and other experiments.
  • Coordinate with Director on the scope and direction of digital marketing campaigns.
  • Work with internal team (web, content, design) on lead qualification, marketing-to-sales handoff processes, etc.


QUALIFICATIONS

  • BS/MS degree in marketing or related field
  • Proven work experience in digital marketing
  • Solid knowledge of Google Analytics (Google Certified a plus)
  • Experience in setting up and optimizing Google Ad campaigns (Google Ads certified a plus)
  • Experience working with Salesforce and Pardot a must
  • Experience with website management, marketing automation, email marketing, and other related platforms.
  • 3+ years of experience working in a marketing automation platform such as Hubspot, Marketo, Mailchimp, with Pardot and InfusionSoft by Keap preferred.


 

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