Job description
Responsibilities
- Integral role in planning and execution of performance campaigns spanning across digital channels
- Collaborate with design team on writing and implementing advertising copy for display/search ads, landing pages, and positioning to ensure brand standards and accuracy
- Collaborate with internal and external teams to produce, monitor, and optimize multiple digital campaigns
- Collaborate with Recruiting Team, and Executive Team in planning and executive of Recruiting Campaigns via LinkedIn Campaign Manager
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Assist with weekly forecasting updates and budget flow management, including measuring and reporting performance of all digital marketing campaigns, assessing against goals (ROI and KPIs)
Instrument conversion points and optimize user funnels - Identify trends and insights, and optimize spend and performance based on the insights
- Provide thought leadership and perspective for adoption for emerging technologies
- Collaborate with agencies and other vendor partners
Qualifications
- Remote employees will require a strong internet connection, we recommend 100mb download or the ability to plug into the internet via an ethernet cable for optimal connection.
- Demonstrable experience leading and managing display advertising, SEO/SEM, email, marketing database, social media campaigns, preferrably with LinkedIn Campaign Manager
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience with A/B and multivariate experiments
- Experience with LinkedIn Campiagn Manager
- Experience with Recruiting Lead Generation Campaigns
- Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
- Working knowledge of ad serving tools and the media buying space (DSPs, DMPs, SSPs)
- Experience in setting up with CRO platforms (Optimizely, Google experiment, VWO)
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Expired job