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Digital Media Buyer

Job title: Digital Media Buyer
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 424459
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

Digital Media Buyer

A live entertainment advertising agency, is looking for a Digital Media Buyer to join their team to drive the

strategy and effectiveness of their clients’ digital activity.

They are looking for an individual with a passion for live experience and entertainment brands, paired with an expertise in digital across multiple platforms.

Digital Media Buyer Responsibilities:

- Develop and implement digital media plans that translate the marketing objectives and strategies of our clients’

- Day-to-day management of Google Ads (search, youtube, display) and Paid Social Media (Facebook/Instagram, TikTok, Twitter, Pinterest) campaigns

- Daily campaign optimization and keen attention to improving overall performance

- Management of publisher and vendor relationships including negotiating and processing IOs

- Oversight of multiple teams to coordinate ad trafficking & delivery reporting

- Assisting in reporting - both manual for special initiatives and dashboards via Google Data Studio

- Experience in campaign set up for seamless tracking in Google Analytics, analysis in Google Analytics

Digital Media Buyer Experience:

- 2 years’ experience In Digital Media Buying, Performance Marketing or something similar

- Proficient with Excel, PowerPoint, Tableau (or similar), Google Analytics, Google AdWords

- Must have certification in Google Analytics

- Excellent communication skills

- Love of theatre and the arts a plus

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