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Digital Media Planner

Job title: Digital Media Planner
Contract type: Freelance
Location: Atlanta
Discipline: Marketing
Remote: Yes
Reference: 413421
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Digital Media Planner

Business within the Publicis Groupe

3+ month contract

40 hrs/week

Rate: $35-38/hr

100% REMOTE, but you must be in the USA 

EST hours

You will be dedicated to one client (think one of the largest ecommerce players in the game!)

Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that the client's investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.

This position requires a highly motivated, proactive, and resourceful person to lead the day-to-day management for, overseeing digital strategic plan development and all aspects of execution. This individual will be a main client point of contact and be responsible for establishing, educating, overseeing the junior staff to ensure consistency and excellence across the digital activation roles and responsibilities.

Responsibilities:
• Assist with planning and implementation for client accounts across digital
• Training/Support for Assistant Planners in billing, reporting, trafficking, analytics and
research
• Expert in digital trafficking: ability to execute or oversee mid-large scale digital
campaigns and knowledge of trafficking and Prisma best practices
• Ability to analyze, develop and present weekly performance insights to clients
• Intimate knowledge of consumer habits & touchpoints, i.e. digital, mobile, social, video
• Curiosity and drive to proactively seek out new potential partnerships that align with
client’s objectives
• Budget maintenance: ability to update partner/channel budgets in proper systems
(Prisma/MediaTools/Excel) when changes occur to the plan
• Collaborate with creative agency & clients on creative rotations and ensure proper
rotations are then executed across campaign
• Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value
• Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations
• Assist supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations
• Draw actionable insights based off syndicated data, i.e. competitive, consumer etc. i.e. ComScore, Kantar, GWI, etc
• Build relationships with sales reps to analyze value and applicability of media vehicles
for client media plan
• Create dynamic presentations that effectively communicate to our clients
• Maintain a knowledge of all ad serving platforms across platform: DCM, Innovid, IAS
• Prepare and deliver buying and or digital trafficking specs and guidelines
• Continuously search for opportunities to be positive and to share the positive side to
every situation


Qualifications:
• Bachelor’s Degree; related internship experience strongly preferred
• 1-2 years of media buying/planning experience
• Digital trafficking expert: can confidently manage the full A-Z campaign setup process
• Background/knowledge in TV buying/planning is a major plus
• Must have strong analytical, research, and quantitative skills
• Must be proactive and solution-oriented
• Must have excellent verbal and written communication skills, interpersonal skills, detail-orientation, follow-though skills
• Must be hard-working, resourceful and thrive in a fast-paced environment
• Advanced Excel and PowerPoint skills, formulas, v-lookup, conditional formats, pivot
tables, etc.

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