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Digital Media Planner

Job title: Digital Media Planner
Contract type: Full-time
Location: New York
Discipline:
Remote: No
Reference: 414606
Contact name: Lisa Wagner
Job Published: January 01, 1970

Job description

Digital Media Planner

Client Overview:

Our client is a well-known company specializing in providing exceptional media solutions. Their innovative, dynamic, and customized approach presents unparalleled results to drive business across the globe.

Digital Media Planner Overview:

In this role, you will be responsible for leading all aspects of digital media campaigns, including buying, planning, and reporting for assigned clients.

Digital Media Planner Responsibilities:

Develop and recommend media strategy and budget allocations across both digital (digital video, display, mobile, programmatic, etc.) and traditional (TV, OOH, Radio, Print)

• Oversee all aspects of digital media campaigns, including buying, planning, and reporting for assigned clients

• Establish strong business relationships with existing and prospective clients; negotiate with media representatives

• Remain current of emerging industry trends and best practices and provide recommendations and innovative concept to drive each channel and customer account performance

• Generate campaign performance reports for all campaign key performance indicators and present key findings to improve programs

• Develop RFP’s, compile media packages, create compelling POV’s, and manage strong relationships with media publishers. Monitor, optimize, and report on campaign performance on a regular basis, including on-site conversions, cost-pers, brand safety and budget pacing

Digital Media Planner Qualifications:

• 2-4 years of Media Planning experience required, preferably integrated or digital focused

• Strong mathematical abilities required in this position

• MS Office (PowerPoint, Excel, Word) and Google Suite

• Experience with DoubleClick Manager

 

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