Job description
Core Accountabilities:- Develop and execute awareness and performance-based campaigns
- Responsible for managing digital campaign setup that includes ad serving, traffic and tracking implementation
- Execute and optimize programmatic, display, native, OLV and CTV/OTT
- Review and evaluate proposals from media partners
- Produce, analyze and track key performance indicators and develop initiatives to increase customer conversion rate and cost per acquisition
- Responsible for implementation and stewardship of brand-safety best practices, along with content guidelines as defined by the client
- Manage and be accountable for budgets with team; create reports and client billing
- Stay abreast of new tools, trends, networks and best practices in the online media industry
- Supervise assistant or junior team members
- Build campaign performance reporting inclusive of aggregating information from third-party servers and site direct reporting
- Engage with research partners to execute all measurement and learning plans Mastery
- Able to communicate and present work with confidence and clarity
- Bachelor’s degree or relevant experience
- 3+ years of experience in digital media—experience with performance/conversion-focused campaigns is a plus
- Must know and use Google Campaign Manager (GCM/DCM) as an ad server and brand-safety vendors (e.g., MOAT, IAS)
- Must be able to execute programmatic campaigns through DSP; experience with The Trade Desk is a plus; experience working with DMP strongly preferred
- Agency or client-facing experience a plus
- Experience working with and testing a variety of media partners simultaneously
- Strong analytical skills; ability to review campaign results daily and, based on these results, make quick decisions on optimizations to achieve goals
- Experience supervising and training other employees
- Demonstrated proficiency with Microsoft Excel, PowerPoint and Word applications
- Experience using Google Analytics or similar analytics platforms for reporting
- Excellent written, verbal communication and presentation skills
- Enthusiastic team player with an “anything is possible” attitude
- Strong eye for detail; must be accurate, organized and possess follow-through skills
- Ability to handle high-volume workload waves, including long hours when required
- Travel or finance category experience is a plus but not required
Expired job