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Digital Media Planner

Job title: Digital Media Planner
Contract type: Full-time
Location: Miami
Discipline:
Remote: Yes
Reference: 426337
Contact name: Casey Broday
Job Published: January 01, 1970

Job description

Digital Media Planner Responsibilities:

 

  • Develops media strategy across all forms of digital media
  • Ability to recommend new strategic approaches and new technologies that can maximize ROI and increase KPI’s.
  • Incorporation of target insights and research tools
  • Develops and presents media plans to clients
  • Requests Proposals, Evaluates and Execution of all digital
  • Enters placements and campaigns into Prisma
  • Optimizes digital campaigns to maximize KPIs
  • Collaborative team player who will work with all internal departments and agency partners
  • Stays apprised of industry standards, benchmarks, and new media technologies to effectively and efficiently reach target audiences
  • Meets with media vendors on a regular basis to learn of new opportunities and trends
  • Keeps abreast of all digital trends and audience measurement research
  • Monthly reporting of digital campaigns
  • Client specific reporting as needed
  • Reconciles digital billing, tracks digital investment

 

Candidate Requirements:

  • Four-year College degree
  • 3-5 years of experience
  • Experience planning across all digital platforms: Search, Video, Display, Streaming Video and Audio, Social with digital applications and tools: DCM, Google Ads, Google Analytics
  • Mastery of Media Ocean/Prisma, Excel, Word, and PowerPoint
  • Experience with media planning research tools: MRI/Simmons, Comscore, Emarketer
  • Strong written and oral presentation skills
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