Job description
Digital Media Planner Responsibilities:
- Develops media strategy across all forms of digital media
- Ability to recommend new strategic approaches and new technologies that can maximize ROI and increase KPI’s.
- Incorporation of target insights and research tools
- Develops and presents media plans to clients
- Requests Proposals, Evaluates and Execution of all digital
- Enters placements and campaigns into Prisma
- Optimizes digital campaigns to maximize KPIs
- Collaborative team player who will work with all internal departments and agency partners
- Stays apprised of industry standards, benchmarks, and new media technologies to effectively and efficiently reach target audiences
- Meets with media vendors on a regular basis to learn of new opportunities and trends
- Keeps abreast of all digital trends and audience measurement research
- Monthly reporting of digital campaigns
- Client specific reporting as needed
- Reconciles digital billing, tracks digital investment
Candidate Requirements:
- Four-year College degree
- 3-5 years of experience
- Experience planning across all digital platforms: Search, Video, Display, Streaming Video and Audio, Social with digital applications and tools: DCM, Google Ads, Google Analytics
- Mastery of Media Ocean/Prisma, Excel, Word, and PowerPoint
- Experience with media planning research tools: MRI/Simmons, Comscore, Emarketer
- Strong written and oral presentation skills
Expired job
