Job description
Digital Media Supervisor
Business within the Publicis Groupe
3+ month contract
40 hrs/week
100% REMOTE, but you must be in the USA
EST hours
You will be dedicated to one client (think one of the largest ecommerce players in the game!)
Our approach is grounded in using data and technology to connect with real people across the full funnel, ensuring that the client's investment in media is directly contributing to innovative marketing experiences, driving brand and business growth.
This position requires a highly motivated, proactive, and resourceful person to lead the day-to-day management for, overseeing digital strategic plan development and all aspects of execution. This individual will be a main client point of contact and be responsible for establishing, educating, overseeing the junior staff to ensure consistency and excellence across the digital activation roles and responsibilities.
Responsibilities:
• Oversee and manage day-to-day responsibilities of junior staff in campaign management tasks
• Lead client communications and meetings. Supervisor will be one of the main points of contact for all client interaction
• Oversee and drive vision for tactical media plan recommendations
• Ensure strategic vision set upfront is delivered upon and comes to life in the tactical
recommendations
• Responsible for the oversight, authorship and presentation of media documents (timelines, POVs, RFPs, plans, agreements, client memos, and correspondence from within and outside the agency)
• Supervise, direct and review the development and implementation of specified media plans by planners & assistants
• Oversee and drive vision of weekly performance insights and optimization recommendations
• Perform in-depth performance analysis activities including analyzing site performance by targeting, creative, and tactic particular to client needs
• Ensure campaign planning & execution timelines are on track and key deliverables dates are met
• Ability to identify potential “at-risk” deliverables in timeline and proactively development contingency plans and/or manage client expectations accordingly
• Build, maintain and grow client relationships and client business
• Demonstrate creative/strategic problem solving and intervention when necessary
• Ensure key information is provided to team in a timely manner including any client issues, internal agency issues, vendor issues, etc
• Help set negotiation strategies, and manage current/new partnership deals, creating efficiencies wherever possible
• Perform scheduled optimization efforts for online media campaigns as well as troubleshooting, ad delivery, and ad performance
• Lead client presentations and media meetings and providing timely insight into weekly media results
• Provide and/or guide strategic input for all plans internally and externally
• Build and maintain relationships with media publishers and internal agency counterparts
• Understand and adopt new media trends and/or processes for clients
• Maintain a knowledge of all ad serving platforms and verification platforms: DCM, Innovid, IAS
• Oversee team in ensuring invoices ensure accurate payment and prepare campaign
reconciliations and work with Accounting and Account Services to reconcile discrepancies/issues
• Assist in developing Media team members into highly respected and trusted team
members by helping to grow their skill-sets and thought-process
• Motivate, develop, train and help to evaluate team members
• Knowledge-sharing with all team members for best practices
• Continuously search for opportunities to be positive and to share the positive side to every situation
• Accurate and timely reporting of billable and non-billable time for self and direct reports
Qualifications
• A minimum of 3-4 years of online media planning and negotiating experience in an interactive agency
• Bachelor’s Degree in advertising, marketing or related program a plus
• A complete knowledge of interactive marketing concepts and practices as well as a familiarity with offline media concepts
• Strong mathematic and analytical skills
• Strong project management, prioritization, and delegation skillset
• Proficiency in Microsoft Excel and PowerPoint
• Deep understanding of digital trafficking process and manage team to ensure they are executing trafficking deliverable effectively and efficiently. Ability to jump in and help team troubleshoot when issues arise
• The ability to multi-task on numerous projects, balancing priorities and delegate tasks
accordingly
• Experience analyzing complex data, market research, and formulating actionable plans