Job description
Client Overview
Our client is a leading medspa, making personal aesthetics and wellness services more affordable, accessible, and effective than ever before.
Position Overview:
This role will define, own, and deliver the comprehensive customer lifecycle strategy along with the company’s membership program to drive customer LTV.
Responsibilities:
- Lead existing customer strategy, including setting goals, driving programs from planning through execution, measurement and integration of CRM and customer segmentation in all core marketing programs
- Push organization to adopt best-in-class email, SMS, mobile push notifications, outbound dialing techniques, and technologies (e.g., Predictive AI).
- Lead outbound sales strategies
- Lead strategy for all triggered campaigns, such as treatment confirmation or new lead inquiry journey
- Partner with broader marketing and business teams to enhance lifecycle marketing and membership program strategies
- Partner with Acquisition Team with client onboarding communications, including integrating customized messaging based on acquisition channel; Leverage acquisition channels to expand existing client marketing.
- Develop and evolve membership program including acquisition, renewals and new feature development to drive increased loyalty
- Develops quarterly customer and membership KPI reports with support from analytics team.
- Serves as marketing leader with IT for CRM/Membership programs, technical requirements, troubleshooting, and database enhancements.
Qualifications:
- BA/BS degree
- 6-8 years of experience in loyalty, customer engagement, and CRM; 3+ years of people management experience
- Strong analytical skills
- Advanced proficiency in Excel,
- Excellent understanding of CRM principles in a B2B and B2C environment
- Strong project management skills,
- Excellent technical knowledge of CRM and analytical systems
- Strong communication skills, both written and verbal
Expired job