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Director, Digital Strategy (Pharma- REMOTE- EST)

Job title: Director, Digital Strategy (Pharma- REMOTE- EST)
Contract type: Full-time
Location: New York, New York
Discipline: Marketing
Remote: Yes
Reference: 409090
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, a global agency leading in communications for the pharma & life sciences vertical, is looking for a Director of Digital Strategy.  This position can be remote in the United States, but works East Coast hours. 

Director, Digital Strategy Responsibilities: 

  • Lead multi-channel strategies and implementation to help plan and execute for our clients. 
  • Developing a digital customer engagement strategy blueprint, and helping implement the execution of the engagement model
  • Supporting assigned product teams in translating their brand strategy into a digital marketing plan and execution
  • Experience with Social Media Data Analytics (eg, Insights 360, Brandwatch etc.)
  • Providing digital research, analysis and insight generation for all business activities
  • Proposal planning and management of multichannel and digital media campaign engagement initiatives
  • Leading and managing digital strategy projects from start to execution, providing iterative offering enhancements 
  • Digital landscape research • Content and data analysis and optimization • Digital focus groups with target audiences and digital stakeholders • Multichannel strategy 
  • Insight generation and mapping

Director, Digital Strategy Qualifications:

  • Experience with any of the Social Media Data Analytics (eg, Insights 360, Brandwatch)
  • Ability to think strategically and execute methodically.
  • Ability to overcome challenging requirements and demonstrate creativity and innovation in finding ways to execute never-been-done-before ideas.
  • Experience in working directly with digital partners to develop and execute initiatives (eg, Google, third-party media providers, social media community platforms)
  • 5+ years of multi-channel strategy and planning experience • Education: Bachelor’s degree (B.A. or B.Sc.) or equivalent in Economics, Information Management, Integrated Marketing Communications, Psychology or Medical Sciences
  • Experience in launching social media initiatives, having worked with leading social agencies and applications (eg, SERMO, Doximity, Twitter, Facebook, private communities) 
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