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Director, Ecommerce Media Services (REMOTE)

Job title: Director, Ecommerce Media Services (REMOTE)
Contract type: Freelance
Discipline: Marketing
Remote: No
Reference: 405662
Contact name: Georgia Marogiannis
Job Published: January 01, 1970

Job description

Position: Director of ECommerce and Media Services

Client Overview: Is a full-service strategic eCommerce agency hiring a Director of ECommerce and Media Services.They are an extension of a larger media agency working across a variety of brands.


Location: Remote (PCT)
Type: Temp-perm
Clients: some client's you may work on include Hershey's, Petco, and a hard water brand (not disclosed)
Rate: $50-80/hr 

What You’ll Do

Digital Media Strategy – 40%

-Craft eCommerce media strategy and role of media in the path to purchase. Create the high-level ecommerce media sciences plans as well as retail media plans and attribution models.

-Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge to campaign strategy and client goals

-Oversee and support the Media Sciences Specialist who will be negotiating, buying, optimizing, reporting and operationalizing the media buys.

Data Intelligence – 40%

-Help create data informed intellectual property of both media and shopping metrics across each of the platforms that we are advertising on so that we have a proprietary understanding of the Omni-Commerce path to purchase.

- Build cross-channel analytics and insights offerings.


- Build client-specific solutions that inform campaign performance and drive institutional knowledge.


- Develop clear and concise dashboarding that will deliver information in an intelligent and digestible manner

Reporting & Analysis - 20%

-Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client

-Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown

 

Skills/ Experience

-Proven track record identifying on-going opportunities to productize revenue generating analytic and media solutions and sell into internal and external clients


-Expert in negotiating and constructing digital media plans, with understanding of planning, buying and activation


-Expert in developing strategic media recommendations and stewarding digital media account projects, acting as a client contact


-Expert in eRetailer (Walmart, Target, Kroger), marketplaces (Amazon, Instacart) and retailer media (Criteo, Ibotta)


-Strong knowledge of DoubleClick/DART, MediaMind, Omniture and Google Analytics
 

 

For consideration please share your latest resume. 

 

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