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Director of Audience Growth Strategy (Digital Marketing)

Job title: Director of Audience Growth Strategy (Digital Marketing)
Contract type: Full-time
Location: Miami
Discipline: Marketing
Remote: No
Reference: 428305
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, the world’s leading Latin entertainment company, is looking for an experienced digital marketer to join the team as the Director of Audience Growth Strategy.

This is a HYBRID role in MIAMI BEACH. 

Director of Audience Growth Strategy Responsibilities:
  • Responsible for developing and coordinating global strategies for Latin Artists across social media, streaming and e-commerce platforms with a focus on audience growth and content strategy optimization.
  • Develop and create always-on marketing and content strategies for artists and releases to implement across social platforms, streaming platforms, and e-commerce.
  • Work with teams to establish artist tone and how to story tell through social media, CRM, websites and YouTube community.
  • Work with the marketing and commercial team to implement and execute these strategies and maximize audience growth.
  • Build a content strategy for artists for short video format platforms such as Tik Tok, YouTube shorts, IG Reels.
Director of Audience Growth Strategy Qualifications:
  • 5+ years of experience with 3+ years in digital marketing with specific experience and knowledge of YouTube, Facebook/Instagram and Tik Tok with tangible results.
  • YouTube certifications in content ownership, channel growth and Music.
  • Knowledge and understanding of the digital music ecosystem.
  •  Solid written presentation and communication skills.
  • Bilingual English/Spanish fluency required. 
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