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Director of Brand Marketing

Job title: Director of Brand Marketing
Contract type: Full-time
Location: El Segundo
Discipline: Marketing
Remote: No
Reference: 417133
Contact name: Shelby Glass
Job Published: January 01, 1970

Job description

Client Overview:

Our client is an innovative athletic apparel brand based in Los Angeles, CA and they are looking for a Brand Marketing Director to join their growing team!

 

Overview:

The Director of Brand Marketing will be responsible for leading key projects and initiatives which effectively drive consumer conversation and conversion. This position requires a dynamic and experienced Brand Marketer who has demonstrated the ability to effectively build multi-channel marketing programs and balance strategic thinking with a focus on execution. 

 

Responsibilities:

  • Conceptualize and implement key brand projects to create and communicate the visual brand identity and key storytelling opportunities
  • Ensure the brand message is strong and consistent across all channels and marketing efforts
  • Create and implement strategic client brand marketing plans to strengthen the brand’s image and increase brand awareness, penetration, and purchase frequency
  • Establish omni-channel marketing best practices, including content marketing (long and short form content) SEO, SEM, PR, social media (owned)
  • Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative experiences
  • Develop marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
  • Measure and report on the performance of marketing campaigns, gain insight and assess against goals
  • Identify opportunities based on findings from consumer insights, social listening, CRM data, and insights from other industries
  • Ensure cultural sensitivity and inclusiveness of brand programs
  • Create and present campaign plans, new product toolkits, campaign recaps, competitor analyses, and company presentations
  • Work with cross functional teams to drive the brand vision through all channels, providing comprehensive materials to lead them to success
  • Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity with emphasis on utilizing data to drive action

 

Qualifications:

  • 5+ years of relevant work experience in Brand Marketing
  • BA in Marketing, Communications, Advertising, or similar relevant field a plus
  • Excellent written, verbal communication, and presentation skills
  • Must be organized, detail oriented, resourceful, and able to juggle multiple projects at once
  • Ability to work both independently and with cross-functional teams in a fast moving/changing environment
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