Job description
Client Overview:
Our client is an innovative athletic apparel brand based in Los Angeles, CA and they are looking for a Brand Marketing Director to join their growing team!
Overview:
The Director of Brand Marketing will be responsible for leading key projects and initiatives which effectively drive consumer conversation and conversion. This position requires a dynamic and experienced Brand Marketer who has demonstrated the ability to effectively build multi-channel marketing programs and balance strategic thinking with a focus on execution.
Responsibilities:
- Conceptualize and implement key brand projects to create and communicate the visual brand identity and key storytelling opportunities
- Ensure the brand message is strong and consistent across all channels and marketing efforts
- Create and implement strategic client brand marketing plans to strengthen the brand’s image and increase brand awareness, penetration, and purchase frequency
- Establish omni-channel marketing best practices, including content marketing (long and short form content) SEO, SEM, PR, social media (owned)
- Remain current of emerging industry trends, conduct research, and analyze trends to recommend innovative experiences
- Develop marketing promotion campaign calendar, ensure deliverables are achieved on-time and accurately, and follow-up with internal and external partners as necessary
- Measure and report on the performance of marketing campaigns, gain insight and assess against goals
- Identify opportunities based on findings from consumer insights, social listening, CRM data, and insights from other industries
- Ensure cultural sensitivity and inclusiveness of brand programs
- Create and present campaign plans, new product toolkits, campaign recaps, competitor analyses, and company presentations
- Work with cross functional teams to drive the brand vision through all channels, providing comprehensive materials to lead them to success
- Monitor and analyze sales volumes, market trends, digital and promotional initiatives, and competitive activity with emphasis on utilizing data to drive action
Qualifications:
- 5+ years of relevant work experience in Brand Marketing
- BA in Marketing, Communications, Advertising, or similar relevant field a plus
- Excellent written, verbal communication, and presentation skills
- Must be organized, detail oriented, resourceful, and able to juggle multiple projects at once
- Ability to work both independently and with cross-functional teams in a fast moving/changing environment
Expired job