Director of Digital Marketing

Job title: Director of Digital Marketing
Contract type: Full-time
Location: New York City, NY
Discipline: Marketing
Remote: No
Reference: 401590
Contact name: Sofia Alfaro
Job Published: January 01, 1970

Job description

Independently devise and implement our North American acquisition marketing strategy, making sure that marketing tactics drive business objectives
Align acquisition strategy with wider business units, such as CRM, ecommerce, wholesale, and PR, to develop an efficient and cohesive message and convert potential North American customers
Drive efficiency in marketing spend to reduce our CPA/CAC while managing a flexible spend model based on customer contribution and LTV
Lead and develop a team of 2 (and growing) digital marketing specialists

What we are looking for:

A comprehensive understanding of marketing channels, combined with a track record of driving measurable business growth through innovative acquisition strategies
A proven commercial and entrepreneurial approach to building a brand in the North American market by working across functions to develop holistic business growth strategies
Strong North American market knowledge, up to date on the latest news, innovations, and challenges in the market and retail industry and how to navigate these
An analytical, data driven methodology to building strategy and mapping out clear KPIs for success that align with business growth and CPA/CAC targets - thinking long-term, while also being able to react quickly to changes in trade and the digital landscape
A test and learn approach to building strategy across the board
Experience of owning multi-million dollar spend levels
A strong team leader with the ability to drive, inspire and motivate a growing team by providing clear developmental goals, positivity, and an unrivaled depth of channel, market, and strategic knowledge
Experience of managing large scale projects involving multiple internal and external stakeholders

Must Haves:

6+ years’ experience leading digital marketing strategy for relevant ecommerce retail brands in the North American market
Channel expert across core digital channels: Social (specifically Facebook & Instagram), Display, PPC, Affiliates, Partnerships, Video & VOD
Expert understanding of Google Analytics required
Experience working across Salesforce commerce cloud and Optimove are a bonus!
Experience managing large budgets, line managing teams and building and implementing bespoke strategies within a fast-moving retail environment
Excellent numerical, financial, and analytical skills - an excel expert


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