Job description
RESPONSIBILITIES:
Lead growth for our clients on-demand content platform.
Experience in membership marketing a huge plus.
Lead growth for ticketing and attendance in virtual and IRL events. (250k+ attendees in 2020)
Lead list growth for email, social and SMS.
Lead management of strategy and flows for email along side our Head of Comms.
Build companies first referral program.
Own marketing calendar across email, press, social and site updates.
Support PR strategy managing an external agency, and strategize influencer marketing strategy.
Manage affiliate marketing
Co-manage a paid marketing plan and digital agency along side our CEO and COO.
Drive team towards a more data-driven approach to marketing, and implement new reporting systems to help drive team’s decisions.
Dive deep into areas of marketing not (yet) covered by existing team members
Ensure tight execution of all marketing programs -- online and offline.
Achieve the strategic brand and business objectives working with the rest of the team.
REQUIREMENTS:
Must have leadership experience, including management of a diverse marketing team including digital marketing, offline marketing, out-of-home campaigns, social media, PR, both in-house staff and outside marketing agencies.
Balance of thought leader and detail-oriented data-driven doer
Having an MBA is nice, but equal opportunity is given to degreeless entrepreneurs who have a history of CRUSHING IT!
5+ years of experience in marketing, ideally D2C and/or e-commerce
Benefits
Salary: Competitive base plus exciting performance bonuses based on revenue targets
Health / Dental / Vision insurance plans after 60 days
Matching 401k program after 1 year
Flexible PTO after first 6 months
ABOUT THE COMPANY:
We are a scrappy, hard-working, events and content company that maintains a lean team. Our client is based in Greenpoint, Brooklyn with our team working remotely through quarantine (expected to remain remote through mid year 2021). Benefits package includes medical, dental, vision, 401k plan and paid time off.
