Director of Performance Marketing

Job title: Director of Performance Marketing
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 428578
Contact name: Jennifer Gonzalez
Job Published: January 01, 1970

Job description

Role Overview:

The Director, Performance Marketing will be responsible for owning the strategic approach, full funnel media plan, and hands on day-to-day management of all paid advertising channels in partnership with media agency to drive customer acquisition and revenue growth in our biggest sales channel.

Job Responsibilities:

  • Accountable for eCommerce sales growth 
  • Develop and execute a holistic, full-funnel marketing strategy that drives top-line sales, while also improving overall efficiency for all paid media channel
  • Facebook Ads - Facebook & Instagram
  • OTT - optimize cost of full video starts (views) as well as display companion ads for conversion
  • Affiliate & Paid Partnerships
  • Influencer Marketing
  • Defining when to best optimize growth with eCommerce sales 
  • Maximizing growing subscription business with specific paid media activations
  • Stay up to date on industry (eCommerce and Health/Wellness) paid media trends

Minimum Qualifications & Experience:

  • Must be located in NYC
  • 7+ years of experience in developing and executing paid media strategies 
  • Must have experience with managing the following ad platforms -- Facebook/Instagram, Google/YouTube, and Pinterest
  • Strong working knowledge of all things Google Ads
  • Experienced with Influencer Marketing to drive both top of funnel and conversion-based results on an eCommerce website
  • Experience in managing and building out affiliate marketing programs.
  • Strong passion for data with daily, weekly, monthly, quarterly, and annual reporting on eCommerce growth, including challenges, opportunities, and new areas for expansion.
  • Agency background a strong plus
  • Experienced working with a small core team with big sales goals
  • Passionate about the health and wellness industry


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