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Director of Retention Marketing

Job title: Director of Retention Marketing
Contract type: Full-time
Location: El Segundo
Discipline:
Remote: No
Reference: 407427
Contact name: Vanessa Sanchez

Job description

Our client is seeking a Director of Retention Marketing that will be responsible for leading our retention and email program. As a core member of our marketing team, you will play an integral role in customer retention by creating life cycle marketing programs and managing day-to-day email-marketing initiatives. This position involves both strategy and hands-on execution, requiring you to be a thought leader and roll up your sleeves putting programs into action.

This ideal candidate will be highly analytical and have a minimum of 5+ years of hands on management experience with an enterprise email marketing tool (Sailthru, Klaviyo, etc.).

Requirements:
5+ years of email marketing/retention experience, preferably within an ecommerce company
Determined work ethic with a high degree of attention to detail, intellectual motivation, and data-driven mentality
Hands on management of enterprise marketing tools including email set-up, HTML coding, and scheduling
Familiarity with cohort analysis, segmentation and personalization
Significant experience with testing methodologies to evaluate performance
Experience implementing email marketing platforms and maintaining data integrations
Experience with catalogs & direct mail a plus
Bachelor’s Degree (MBA preferred)

Expired job