Job description
Our client is a leading beauty brand looking to add a Director of US Brand Marketing to their team!
Responsibilities
- Oversee team on ongoing business analysis and reporting for the total brand.
- Analyze and derive insights from sales trends, customer trends, and industry trends to recommend and/or make strategic choices and actions to drive the business. Maintain regular tracking of business results.
- P&L responsibility through ownership of the retail sales forecast and brand budget.
- Partner with Trade Marketing and Sales to understand business challenges and opportunities and develop appropriate actions and strategies to mitigate gaps and overdrive opportunities.
- Oversee team on the development and execution of the national coupon promotion strategy.
- Forecast, manage and reconcile the brand budget, planning and prioritizing appropriate activities to support brand priorities and objectives.
- Lead monthly S&OP process for the brand, including retail sales forecast, A&CP and Risks & Opportunities updates.
- Influence global innovation pipeline by regularly communicating US commercial needs, including gaps, opportunities, executional mandatories, best-in-class examples, market trends, competitive insights and retailer needs.
- Lead US innovation launch execution, collaborating with brand marketing peers and cross-functional partners to deliver with excellence brand initiatives that win in the market.
- Work closely with Trade Marketing counterpart to optimize US Marketing strategy
- Provide direction and input to Local POS lead and Wall Strategy team
- In partnership with Senior Director and Local PR/Influencer Marketing lead, develop fiscal year objectives, priorities, and briefs for paid and earned media.
- Oversee 1-2 direct reports
Qualifications
- Bachelor's degree
- 10+ years in Marketing or related experience
- MBA & beauty experience preferred
- Strong leadership, people management, and team building skills
Expired job
