Job description
Our client, a global performance media agency, is looking to add to their programmatic team with a Director and Associate Director.
Director, Programmatic Responsibilities:
Manage a portfolio of business across key clients with support of trading team
Combine data analysis, technical expertise, and client feedback to create optimization strategies and provide solutions for complex campaigns to meet client objectives
Work with traders to implement campaigns, evaluate performance and optimize across dimensions
Help identify, craft and present opportunities to leverage programmatically purchased media to support client objectives
Proactively work to identify cross-channel integration opportunities
Understand and effectively communicate internal programmatic teams’ value proposition, technology, processes, and partnerships, as they relate to growth of current client accounts
Act as a participant and leader in regular knowledge share sessions to support organizational education initiatives and nurture innovation, optimization and integration strategies
Stay current on platform features and techniques for activating, measuring and optimizing media programs
Collaborate with platform, inventory and data partners to develop, activate and optimize targeted programs
Troubleshoot issues on all pre-production and live campaigns Oversee campaign set-up of programmatic buys in DSPs
Oversee campaign QA process Support the development of process standards and train team members on the how and why
Support traders’ growth and development including areas of campaign management and communication
Support account team in delivering program recommendations to evolve and improve over time, including providing insights into campaign constraints and untapped potential
Director, Programmatic Requirements:
7+ years of experience with DSP platforms (self-managed)
Strong leadership skills: ability to set and communicate goals, measure accomplishments, hold team accountable, and give useful feedback
Ability to interpret campaign performance with regards to programmatic variables, and implement informed optimizations to achieve CPA, ROAS, or awareness goals
Tactical execution experience – CTV, Native, Proximity targeting, Prospecting vs Remarketing, PMP executions, Audio/Video, SSP direct deals. Proficiency in Excel is required
Experience training, mentoring and managing team members