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Director, Retention Marketing (Remote)

Job title: Director, Retention Marketing (Remote)
Contract type: Full-time
Location: New York City, NY
Discipline: Marketing
Remote: Yes
Reference: 404685
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client is a rapidly growing direct-to-consumer beauty and wellness company.

Director, Retention Marketing Overview:

As the Director, Retention Marketing you will contribute to the company’s growth by owning the end-to-end customer journey and retention strategy with a focus on growing and engaging the subscriber base.  

Director, Retention Marketing Responsibilities:

• Establish the Retention Marketing strategy and approach to CRM, including defining KPIs, customer segmentation and customer journey

• Develop and execute against learning objectives to drive continuous performance improvements

• Lead a small team to plan, execute and measure CRM campaigns across email, social, content and other channels

• Implement and manage loyalty and referral programs

• Evaluate and manage vendors and tools to execute an effective retention program

Director, Retention Marketing Qualifications:

• 5-7 years’ experience in a similar role

• at least 2 years working with subscription products

• Deep expertise in email automation

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