Director, Social Analytics

Job title: Director, Social Analytics
Contract type: Freelance
Location: Atlanta
Discipline: Marketing
Remote: Yes
Reference: 411182
Contact name: Kate Gilman
Job Published: January 01, 1970

Job description

Contract- Maternity Leave (possibility to extend or convert to full-time, but not guaranteed)

You must be able to work in the East Coast time zone

100% Remote

Start: Oct 11 or Oct 18

Position Purpose

The Director will manage a team of five for one of the agency’s largest social clients. This position requires strong managerial, critical thinking, consulting, strategic marketing and analytical skills. This high visibility role provides the opportunity to be deeply integrated into the client’s business and support intelligence initiatives while being able to identify new opportunities. In particular, this role will serve as parental leave coverage for a current employee and will need to be able to navigate client scoping conversations, develop staffing estimates, etc. all while effectively helping manage a team. 

•    Handling and facilitating of scoping conversations with internal and client teams leading into 2022
•    Development of intelligence scope language and deliverables, staff plans and hours estimates 
•    Client facing team leader and subject matter expert representing social analytics, platform capabilities and trends, and data-driven strategies and solutions
•    Go-to social intelligence resource, both internally (cross-discipline teams) and externally (clients)
•    Responsible for driving the structure and utilization of analytics tools, services, and bringing forward new ways of thinking to meet client strategic deliverables (i.e., testing frameworks, measurement framework development, automation, optimization, etc.)
•    Work closely with respective team members from various disciplines (strategy, creative, account and project management) to develop and/or adhere to ways of working and processes, etc. 
•    Overarching management of team’s workload across deliverables and against timelines; Ensure consistent, relevant and accurate deliverables designed to optimize & influence strategic direction

Required Knowledge/Skills/Experience 

•    Bachelor’s degree
•    6-8+ Years in Digital Marketing Analytics with experience in social analytics
•    Agency experience is a plus 
•    Strong team management experience
•    Demonstrable knowledge of social analytics platforms, testing tools and other business intelligence tools (i.e., Tableau , Domo, Sprinklr or other similar tools)
•    Previous scope development experience; ability to develop staff plans and work closely with project management and finance as it relates 
•    Experience with organic and paid Social Platforms & analytics products (Facebook, Instagram, Twitter)
•    Proven track record of driving analytical insights into tangible results; strong Storyteller and Insights communicator; Detail oriented while keeping sight of bigger picture/trends; intellectually curious
•    Excellent communication and presentation skills; strong experience presenting to client leadership
•    Must be a self-starter with strong people and time-management and organizational skills and the ability to work with minimal direction in a fast-paced environment

Reporting and Succession 

•    Reports to SVP, Analytics 
•    This position is supported by one Analytics Manager (Lead Analyst), two Sr. Analysts and two off-shore Analysts (although will not directly report to this role) 
•    Will require working with a remote team (domestic + offshore)

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