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E-Commerce Manager

Job title: E-Commerce Manager
Contract type: Full-time
Location: Oceanside
Discipline:
Remote: No
Reference: 424940
Contact name: Vanessa Sanchez
Job Published: January 01, 1970

Job description

 

E-Commerce Manager Overview:

As the E-Commerce Manager you will be responsible for leading the strategy and growth of the e-commerce business plan to exceed annual sales targets and increase conversion and repeat visits. This position is focused on developing strategies to drive revenue and optimize the customer experience through data-driven analysis.

 

E-Commerce Manager Responsibilities

  • Develop operational e-commerce strategies and execute on all initiatives including short and long-term objectives, customer metrics and overall performance
  • Leverage data to identify, analyze and report on trends and patterns and use this data to optimize the website
  • Partner with marketing team on e-mail marketing strategy and calendar, while driving deployment, segmentation, and A/B testing plans
  • Regularly analyze web analytics and business performance for opportunities to maximize digital sales and client engagement/retention
  • Lead, manage, and execute tasks required to maintain the site including promotions, site content updates, merchandising, product setup and A/B testing ensuring that functionality meets and exceeds company expectations
  • Review the site daily with a customer-first mindset; reacting to current business and trends to drive conversion using Google Analytics metrics and inventory reports
  • Evaluate issues and effectively communicate technical and non-technical solutions to peers and customers in a timely manner
  • Conduct final user testing and quality insurance processes. Collaborate and lead to ensure promotions, site enhancements, and content are properly setup, scheduled, and QA'ed on site prior to launch
  • Ensure all aspects of site merchandising are on brand, employ best practices, and hit defined KPI's
  • Work with Digital Marketing to provide linking strategies that provide the fast path to product and conversion
  • Communicate with Operations, Sales, and Customer Service teams with regards to site, product, and promotion updates
  • Conduct ongoing competitive and benchmark analysis. Monitor industry benchmarks, trends and best practices

 

E-Commerce Manager Qualifications

  • 3-5 years digital marketing/e-commerce experience
  • Extensive knowledge of online marketing, e-commerce, social media, email marketing, content marketing and content creation
  • Strong understanding of Shopify, Mailchimp ESP, Google Shopping, and AdWords
  • A strategic thinker and digital innovator
  • Detail-oriented, organized, and self-starting individual
  • MS Office Software proficiency
  • Highly proficient in Excel with strong analytical skills to inform digital growth and conversion strategies

 

 

 

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