Job description
Our client, a fashion brand, is looking for an eCommerce Manager to join their team.
- Manage e-commerce channel ensuring the brand meets and/or exceeds financial goals
- Create business reporting that can translate into action to drive the customer experience and business growth through KPI management and recommendations
- Ensure user experience is seamless across Desktop, Mobile and Tablet
- Plan and implement monthly and seasonal creative changes to align with content strategy including homepage content, curated collections and blog content
- Manage product setup including visual assets, descriptions, alternate image tags, SEO copy, meta descriptions and automated product recommendations
- Collaborate with team on merchandising and monitor product performance and site analytics to measure the effectiveness and improve future performance
- Collaborate with 3rd party development team on any site enhancements to improve performance, back-end management and growth sustainability
- Manage and oversee all digital marketing channels; Collaborate directly with digital marketing agency on strategy and execution of all digital marketing campaigns
- Concept and develop digital marketing creative for campaigns across paid social, Google and all acquisition and retention channels
- Manage affiliate program including creative, communications and reporting (Share-A-Sale, Rewardstyle)
- Develop the creative strategy for all email communications to align with seasonal content strategy
- Manage all automated email campaigns and collaborate with digital marketing agency on strategy for automated communications including Welcome Series, Abandoned Cart, Browse Abandonment, Loyalty, Refer-A-Friend and Winback
- Monitor campaign performance and implement strategies that optimize list health and size
- Collaborate with VP of Creative + Communication on social media planning to align with e-commerce stories and promotions
- Monthly reporting on e-commerce performance, digital marketing KPIs and recommended optimizations
eCommerce Manager Requirements:
- 3-5 yrs experience in e-commerce management, fashion experience preferred
- Working knowledge of Shopify and Google Analytics
- Experience with Affiliate platforms such as Share-A-Sale and Rewardstyle a plus
- Flexible schedule but must be able to be in NYC for weekly team meetings
Expired job