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eCommerce Manager

Job title: eCommerce Manager
Contract type: Full-time
Location: New York, New York
Discipline: Marketing
Remote: No
Reference: 408987
Contact name: Lizzette Khodak
Job Published: January 01, 1970

Job description

Our client, a fashion brand, is looking for an eCommerce Manager to join their team. 

  • Manage e-commerce channel ensuring the brand meets and/or exceeds financial goals
  • Create business reporting that can translate into action to drive the customer experience and business growth through KPI management and recommendations
  • Ensure user experience is seamless across Desktop, Mobile and Tablet
  • Plan and implement monthly and seasonal creative changes to align with content strategy including homepage content, curated collections and blog content
  • Manage product setup including visual assets, descriptions, alternate image tags, SEO copy, meta descriptions and automated product recommendations
  • Collaborate with team on merchandising and monitor product performance and site analytics to measure the effectiveness and improve future performance
  • Collaborate with 3rd party development team on any site enhancements to improve performance, back-end management and growth sustainability
  • Manage and oversee all digital marketing channels; Collaborate directly with digital marketing agency on strategy and execution of all digital marketing campaigns
  • Concept and develop digital marketing creative for campaigns across paid social, Google and all acquisition and retention channels
  • Manage affiliate program including creative, communications and reporting (Share-A-Sale, Rewardstyle)
  • Develop the creative strategy for all email communications to align with seasonal content strategy
  • Manage all automated email campaigns and collaborate with digital marketing agency on strategy for automated communications including Welcome Series, Abandoned Cart, Browse Abandonment, Loyalty, Refer-A-Friend and Winback
  • Monitor campaign performance and implement strategies that optimize list health and size
  • Collaborate with VP of Creative + Communication on social media planning to align with e-commerce stories and promotions
  • Monthly reporting on e-commerce performance, digital marketing KPIs and recommended optimizations

eCommerce Manager Requirements:

  • 3-5 yrs experience in e-commerce management, fashion experience preferred
  • Working knowledge of Shopify and Google Analytics
  • Experience with Affiliate platforms such as Share-A-Sale and Rewardstyle a plus
  • Flexible schedule but must be able to be in NYC for weekly team meetings

 

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