Job description
Client Overview:
Our client is a renowned Insurance company creating advanced solutions that effortlessly capture audiences and lay the foundation for digital and technological growth.
Email Marketing Developer Overview
As the Email Marketing Developer, you will be responsible for the execution, monitoring, and reporting of all email channels company wide. You will utilize email campaigns to improve customer retention and drive business growth.
Email Marketing Developer Responsibilities
· Manage and build out email programs, including life-cycle emails, drip campaigns, and flows targeted toward new and existing customers at different stages of the buyer’s journey
· Work with creative team to build campaigns from start to finish incorporating enticing copy and eye-catching design geared towards different personas
· Analyze and improve email performance by tracking and updating metrics and making data-driven decisions
· Work cross-functionally with data and business teams to develop long-term KPI goals
· Maintain clean lists by regularly scrubbing data
· Own email marketing calendar
Email Marketing Developer Qualifications:
· Email deployment experience
· Experience with email platforms (Marketo, SFMC, etc.)
· Foundational understanding and knowledge of HTML, CSS and Javascript
· Understanding of cross-channel communication
· Excellent time management and scheduling skills
· Ability to write advanced email copy
· Excellent communication skills (written & verbal), client interacting experience
