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Email Marketing Lead

Job title: Email Marketing Lead
Contract type: Full-time
Location: Portland
Discipline: Marketing
Remote: No
Reference: 426235
Contact name: Mia Berard

Job description

24 Seven is partnering with their local music store to find them an Email Marketing Lead to join their team in this full-time, salaried role with amazing benefits being offered. This is a fully remote role any candidates in the following states: OR, WA, CA, CO, ID, AZ, TX, IL. Brief details are below.

What You’ll Do

  • Execute email marketing campaigns that contribute to marketing goals.
  • Collaborate in the creation and deployment of additional messaging campaigns, including Direct Messaging (DM’s), partner offers and messages, and push notifications.
  • Lead list growth strategies by creating messaging opt-in tactics that continually grow the audience reached by marketing communications.
  • Optimize email and messaging campaign performance through segmentation, personalization, and content testing.
  • Reduce friction and complexity in processes and tools we utilize to message users.
  • Ensure scheduling alignment of multiple integrated campaigns by partnering with key stakeholders to establish and maintain a unified messaging calendar.
  • Manage email and messaging vendor relationships, meetings, and administration of deliverables. Consults on long-term vendor opportunities.
  • Synchronize with the CRM Specialist to develop best-in-class well-structured and high-performing email marketing and messaging databases using Hubspot.
  • Recommend email and message marketing strategies and enhancements to optimize future campaigns in collaboration with the Content Marketing team.
  • Develop and oversee reporting deliverables and improve existing email reporting processes. Measure and share results, and optimize key traffic and revenue metrics including CTR, open rates, engagement, and retention.
  • Participate cross-functionally to develop roadmaps, A/B tests, and promotions that succeed through email and message channels.
  • Manage drip and nurture email campaigns throughout the customer lifecycle to maximize sales.
  • Seamlessly coordinate with the Content Marketing team for copywriting and design that aligns with brand requirements.
  • QA all messages and list segments.

What You’ll Need

  • 5+ years demonstrable hands-on experience in performance-based email marketing high-volume online brands.
  • 3+ years’ experience with Hubspot or related email, communication and CRM solutions required.
  • Experience with online marketplaces, databases, online publishing, and/or software or similar required.
  • Bachelor's degree in marketing, psychology, business, technology, or related field.
  • Demonstrable previous experience organizing and leading measurable and revenue-driven email marketing campaigns, timelines, and deliverables.
  • Strong intellectual curiosity, learning new technologies, and understanding both big trends and practical processes.
  • Creative mind-set with a propensity to seek new information and find elegant solutions to complex problems.
  • Service-leadership focused on understanding and delivering outcomes based on stakeholder goals and end-user-driven outcomes.
  • Certifications from Hubspot
  • Able to synthesize large amounts of information (data) into necessary components.
  • Expert knowledge and familiarity with Google Sheets or Excel necessary. Experience with data synthesis tools such as Tableau or querying languages, a big plus.
  • Intermediate or expert level experience using program management tools such as Asana, Jira, Trello or related.
  • High comfort level with standard productivity tools such as Google Drive or Microsoft Office. Working knowledge of Canva or Adobe Creative Suite preferred.
  • Proven experience with HTML and copywriting.
  • Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the public.
  • Ability to establish, monitor, measure, and report on performance data that includes financial and activity reports, goal achievement, and overall effectiveness of your specialization.
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Expired job

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