Job description
Tech entertainment company is seeking an Email Marketing Manager to join their team! This is a freelance position, full time hours.
As the Email Marketing Manager on the Consumer Marketing team, you will be responsible for driving the lifecycle email/newsletter efforts for their streaming player and DVR product lines.
Primary Responsibilities:
- Define and drive strategy to increase engagement across all email and newsletter streams including new products/features, introductions, onboarding, transactional messages, drip campaigns, promotions and (re) engagement
- Own customer email communication from development through execution including content, relevancy, smart segmentation and personalization Plan and execute ongoing testing (layout, format, frequency, copy, etc.) to continuously improve email performance
- Be the email/newsletter SME who partners across the organization to drive best practices
- Manage CRM data maintenance owning the brief, review, code/build, QA and deployment processes for all email/newsletter campaigns
- Develop and present weekly, monthly, and ad hoc reporting on email performance
- Monitor the marketplace to keep ahead of best practices and best-in-class vendor opportunities
Skills:
- Minimum of 5+ years email marketing experience with a direct or online consumer-based company
- Hands-on experience with Salesforce Marketing Cloud (or similar email platform) a must
- Fluent in HTML/XHTML/CSS
- Well-versed in email best-practices and compliance (CCPA, CAN-SPAM)
- Experienced at coding, optimization and QA-ing for customer-facing marketing email campaigns
- Technically proficient in Adobe Photoshop and Adobe Illustrator
- Proven ability to translate analytic data into strategic insights that drive successful marketing programs
- Demonstrated ability to multitask, prioritize and problem solve
- Strong verbal/written communication and copy writing skills
- Passionate about streaming media category
REMOTE
CONTRACT - Starts ASAP through November 19th
Expired job