Email Marketing Specialist

Job title: Email Marketing Specialist
Contract type: Full-time
Location: Irvine, Orange, California
Discipline: Fashion
Remote: No
Reference: 409204
Contact name: Catherine Aranda
Job Published: January 01, 1970

Job description

Leading lifestyle brand is looking for an Email Marketing Specialist to join their growing team. The ideal candidate will have 3+ years Email Marketing experience ideally with a lifestyle eCommerce brand. A passion for connecting with and expending consumer base is key!


*This role is ONSITE in Irvine, CA so only local candidates will be considered


Key Responsibilities:

  • Develop and maintain email marketing calendar
  • Partner with marketing, creative and eCommerce teams to ensure strategies, goals and promotions are aligned
  • Strategize and execute email marketing campaigns
  • Analyze the effectiveness of campaigns and make recommendations to adjust as needed
  • Set and monitor KPIs
  • Test different tactics to find what customers respond best to
  • Consistently update segmentations
  • Build and execute all email campaigns and newsletters
  • Stay up-to-date with industry trends and new developments
  • Experience with SMS and other channels is a plus


Key Qualifications:

  • 3+ years Email Marketing experience within an eCommerce space
  • Passion for branding and expanding customer loyalty
  • Experience with various ESPs and ability to quickly learn new programs
  • Analytical mindset
  • Ability to work cross-functionally
  • Bachelor’s Degree required
  • Strong written and verbal communication skills
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