Email/CRM Marketing Specialist!

Job title: Email/CRM Marketing Specialist!
Contract type: Freelance
Location: Thousand Oaks
Discipline: Marketing
Remote: No
Reference: 416582
Contact name: Maria Alberto
Job Published: January 01, 1970

Job description

Our client, an Ad Agency, is looking for an Email/CRM Marketing Specialist. This company is open to temp or perm or full time/direct hire. Their office is located in LA but they are also open to someone working fully remote! 

• Build, test and deploy email campaigns including drafting, designing & editing copy, layout, links, and dynamic content; including images, GIFs, videos & written content
• Conduct A/B Testing for Email Campaigns
• Analyze Campaign performance metrics and generate reports on campaign metrics
• Thoughtfully managing database selection, HTML presentation and quality assurance for both desktop & mobile device orientations
• Coordinate & Manage client’s email campaign calendars with agency’s content marketing team and contributors
• Performs day-to-day email marketing activities including, but not limited to, email campaign set-up, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
• Troubleshoots technical issues related to HTML templates, list segmentation and other aspects of email execution, as required.
• Own and manage the email activation strategy and advise on ongoing optimizations and KPIs
• Ensure campaign delivery, performance and advertiser goals are being fulfilled as scheduled
• Plan and manage allocated campaigns and implements new initiatives that exceed client KPIs
• Manage clean audience segments while minimizing overlap
• Take ownership of all aspects of the digital marketing campaign: Implementation and execution of all email marketing campaign initiatives for multiple clients, including automation, retargeting and newsletters.
• Coordinate with digital marketing team members to build the email marketing calendar
• Schedule and launch emails through client platforms with proper measurement tracking
• Develop and segment customer journeys based on actions the customers have taken
• Create CRM nurturing and scoring programs to support the client organizations
• Curate, purchase, standardize, cleanse, and maintain customer databases
• Stay up to date with email, CRM and automation trends, tools, best practices, news and potential partnerships that could drive results for clients
• Educate others on email, CRM and automation capabilities and increase adoption
• Measure, analyze and optimize efforts and effectively communicate your strategy and learnings.
• Track and report performance regularly

• Experience with CRMs like Salesforce, Infusionsoft, Hubspot, Pardot & Marketo
• Experience with tools such as Unbounce, Mailchimp, Zapier & similar
• Experience with Photoshop & HTML
• 3-5 years of experience in a digital agency
• Demonstrated experience in managing large and complex segments & sequences
• Deep understanding of how E-mail interacts with CRMs, Organic & Paid Efforts, via Analytics and Attribution
• Proven ability to think strategically, making credible recommendations to clients that drive measurable results; identifies and pursues opportunities to grow business
• Ability to think strategically and identify and resolve problems in a client-centric environment
• Excellent communication and presentation skills both verbal and written
• High levels of integrity, autonomy, and self-motivation

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