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Email Specialist

Job title: Email Specialist
Contract type: Freelance
Discipline: Marketing
Remote: Yes
Reference: 406478
Contact name: Larissa Ellicott
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a well-known Canadian retail company with a forward-thinking and collaborative approach. Their modern, on-trend approach distinguishes them as leaders in the industry.

 

Email Specialist Overview

As the Email Specialist, you will be responsible for the execution, monitoring, and reporting of all email channels companywide. You will utilize email campaigns to improve customer retention and drive business growth.

 

Email Specialist Responsibilities

· Manage and build out email programs, including lifecycle emails, drip campaigns, and flows targeted toward new and existing customers at different stages of the buyer’s journey

· Work with creative team to build campaigns from start to finish incorporating enticing copy and eye-catching design geared towards different personas

· Analyze and improve email performance by tracking and updating metrics and making data-driven decisions

· Work cross-functionally with data and business teams to develop long-term KPI goals

· Maintain clean lists by regularly scrubbing data

· Own email marketing calendar

 

 

Email Specialist Qualifications:


• 3 years’ experience coding and delivering promotional emails
• Expert knowledge of Salesforce Marketing Cloud development and deployments both from email and data prospective
• Intermediate/Advanced knowledge and application of SQL coding
• Intermediate experience and application of Data Models
• Proficiency in Marketing/Campaign Automation
• Proficiency in Microsoft Office software.

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