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Email Specialist

Job title: Email Specialist
Contract type: Freelance
Discipline: Marketing
Remote: Yes
Reference: 406914
Contact name: Alex Morgan
Job Published: January 01, 1970

Job description

Description:

Some of the things you’ll be doing include …

- Lead solution design and other support needed for Tableau’s migration into company's Marketing Cloud.

- Primary focus will be on Tableau email programs, email assets, compliance and segment building but coordination required for other migration pieces including web, systems, CRM, reporting etc.

- Establish and continually improve scalable processes that ensure best practices and operational efficiency in testing, cadence, frequency and promotional prioritization in company's Marketing Cloud

- Create best-in-class reporting dashboards in Tableau on email, audience and regional performance as well as business impact

- Drive ongoing education on email channel data and performance metrics with marketing and sales teams

- Curate our email testing guidebook and disseminate process for implementation across integrated campaigns or nurture programs

 

Who you are:

- Experienced. 5+ years of relevant work experience in marketing with a heavy focus on email channel strategy, marketing automation or campaign performance analytics

- Educated. BA/BS degree in business, marketing, technology, or relevant field of study.

- Domain. Proven understanding of how to use inbound marketing and channel experience to generate/nurture more qualified leads or enhance customer journey.

- Familiarity with email optimization tools that support design, deliverability, compliance and personalization.

- Able to navigate systems integrations Technically Savvy. HTML and CSS wizard.

- Comfortability with AMP scripting.

- Solid database experience with expertise in SQL or SQL-based languages.

- Go-Getter.

- Strong quantitative, analytical, and problem-solving skills - able to make recommendations and data driven business decisions.

- Ability to manage and arbitrate email channel best practices and continuous improvement with leadership, other channel owners and new team members

- Team Player. You’re the best at what you do and you know how to work with your colleagues to get their best.

- Excellent Communication. Strong written and verbal communication skills across multiple enterprise levels/positions.

 

Preferred Skills.

- Knowledge of Martech and CRM tools: Eloqua, or other marketing automation system,   or other CRM systems, and Google Analytics - or other web analytics tools, Drupal - or other CMS systems.

- Knowledge of the B2B purchase process and how to identify opportunities to create demand and help accelerate opportunities.

- Familiarity with enterprise-scale B2B lead and customer engagement program management and omni-channel marketing principles is a plus.

- Experience working with large datasets, including data visualization, data mining is a plus.

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