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Fashion Digital Marketing Manager

Job title: Fashion Digital Marketing Manager
Contract type: Full-time
Location: San Francisco
Discipline: Marketing
Remote: No
Reference: 423566
Contact name: Daisy Martinez
Job Published: January 01, 1970

Job description

Based in San Francisco, our clothing company is renowned for its rich collections of cutting-edge knitwear and sportswear. Margaret and her San Francisco design team create collections infused with a relaxed sensibility and a California Chic aesthetic, with just a hint of Margaret’s native Ireland. 

Our ideal candidate is a talented fashionista with a proven track record of successful fashion-industry marketing.  This includes proven experience with digital marketing, a strong graphic design sense and the ability to communicate an actionable sales message across web, social, print and in-store media.  The Digital Marketing Specialist will both direct and personally execute projects using Shopify, Klaviyo and Adobe Creative Suite, manage our website and be hands-on in all aspects of the marketing program. This is a hands-on role in a Marketing team of two people who coordinate directly with the CEO, Production, Operations and Design Teams. 

Responsibilities: 
•    Manage the digital advertising campaigns and analyze success metrics for targeting purposes
•    Create engaging, relevant, and inspiring email content on a weekly basis
•    Both produce personally and supervise the production of key marketing assets for retail & wholesale campaigns, including web, email, landing pages, digital advertising, events and print
•    Prioritize and manage multiple projects under tight deadlines
•    Work with web contractors to enhance website CRM
•    Maintain our design and brand standards for consistency across the company
•    Facilitate photo post-production and file management
•    Support Retail in the promotion of in-store events
•    Create marketing guides and train marketing and retail team members on specific brand messaging and language
•    Stay abreast of key industry trends, competitive insights and emerging social media/marketing/e-commerce technologies, and propose new marketing avenues for the company
•    Implement new technologies in enhanced email marketing and microtargeting
•    Design and implement branding transitions through new seasons, applying design updates to website and print materials
•    Grow and lead marketing team to achieve aggressive growth goals  


Qualifications:
•    5  years of proven success in fashion-related creative role
•    Strong verbal, written and presentation skills
•    High level of proficiency in Shopify, Klaviyo, Retargeting, Adobe Creative Suite, including InDesign, Illustrator and Photoshop 3D rendering, as well as Microsoft Office
•    Experience with social media marketing and advertising, notably tracking results and adjusting advertising
•    Digital photography and file management knowledge (Lightroom)
•    Organized and efficient, with strong attention to details while handling multiple tasks
•    Sense of urgency and ability to handle tight deadlines in a fast-paced environment Apply for this job