Job description
Our tech client is looking to expand their team! This global role is critical in supporting the development and strategy behind how we position the client's video collab category. You will own the development of content and partnerships that support our long term growth strategy for video collaboration. Data will drive your agile decision making to keep or reset course. Cross-functional collaboration is important as you work with colleagues in category marketing as well as across the client's brand team; commercial and consumer marketing teams; other business groups; and agencies to develop partnerships and programs that expand the client's video collab footprint and raise awareness of our solutions. This role reports to the Head of Content and Industry Marketing for VC.
What you get to do every day:
-Develop overall marketing strategy for the Video Collaboration category through large-scale partnerships, campaigns, and content generation
-Create and drive content strategies that support awareness and top of funnel lead generation
-Bring your best-practices expertise into our campaigns and initiatives
-Design multi-channel campaigns leveraging owned and paid channels
-Work closely with other Logitech business groups to develop joint and/or connected strategies and content - partnering with divisions focused on mice and keyboards, mobility, etc to develop a cross-functional story and strengthen video collaboration positioning
-Partner with key players in commercial organization for roll out of campaigns as part of broader campaigns scheduled, driving awareness through content developed with multiple campaign channels in mind
-Develop editorial calendar, including mapping of content across social, web and email channels in advance, keeping assets organized, and staying on top of timelines, while working with commercial and campaigns teams to ensure timely execution of Video Collaboration category focused programming
-Design content with brand partners, writers, and agencies to be leveraged in multi-channel global campaigns, targeting channels including: email, digital, advertising, direct mail, events, sales enablement that are relevant to B2B and B2C customers and prospects globally
-Develop oriented content for virtual events to drive leads for business and consumer focused buyers
-Monitor and analyze performance across campaigns, driving strategy to test and improve primary KPIs, sharing learnings with key stakeholders to drive continuous improvement in campaigns
-Develop and drive creative briefs while collaborating with internal creative agency; review creative and provide strategic feedback against creative brief in support of asset creation
-Collaborate with Global Brand colleagues around the world to ensure strategy is aligned and executed and understood in regions
-Responsible for 2-3 key title campaigns; accountable for full journey content for video collaboration
-Ensure localized assets and rollout highly visible guidance across teams and geographies
-Communicate branding requirements (verbally and written) to help guide broad cross-functional stakeholders; successfully rollout highly visible guidance across teams and geographies
What you bring to the role
-7+ years of content or brand strategy experience, preferably in tech
-Experience owning messaging, content strategy and generation, and multi-channel campaigns
-Experience marketing to B2B and B2C audiences
-Previous experience working cross-functionally
-Development of campaign budgets
-Proven track record of tight project management
-Positive attitude, great energy and team orientation
-Excellent collaboration, interpersonal, verbal/written communication skills
-Strong organizational skills with keen attention to detail
-Ability to rally others around your vision
-Outstanding writing and presentation skills, and a vision to bring others along the journey, both inside and outside the company
-Data-driven decision making
-Bachelor’s degree or equivalent experience; MBA preferred
