Job description
ABOUT THE ROLE:
Support and own day to day optimizations and operations of user acquisition through multiple paid channels such as Facebook, Snapchat, TikTok, Reddit, and others with meticulous attention to details
Analyze multiple channels’ performance down to the most granular levels possible with ability to shape a story and recommendation from it
Utilize deep channel learnings to recommend optimization opportunities that are backed by data and are aligned with UA team’s goals
Contribute to creative and copy development for paid social channels
Take initiative in supporting new channels as the company further diversifies its marketing mix
Collaboratively build and execute a channel strategy to meet both short term and long term acquisition goals
Take part in a strong culture of rapid experimentation, measurement and iteration on the marketing team. The best ideas come from anyone and are often inspired by data
ABOUT YOU:
1 to 2 years of professional experience in digital marketing
Hands-on experience trafficking ads and launching campaigns across multiple UIs and optimizing towards KPIs. Facebook Ads Manager experience required
Deep understanding on performance marketing KPI’s (ROAS, LTV, CAC, etc.)
Excellent communication skills (email / phone / within team / with partners)
Advanced excel skills
Love for taking initiatives and being a self-starter
Excited to voice opinion and give feedback
Resilience with ability to keep pushing tirelessly where it makes sense and move on when the time is right
Able to prioritize multiple time-sensitive tasks, and execute under pressure
Ability to see the forest from the trees: you can analyze large data sets and craft results into a story that helps making smart decisions
Bonus points for proficiency with SQL
Bonus points for managing multi-million dollar budgets
WE OFFER:
Competitive pay
Equity
Matching 401k
Unlimited PTO
Lunch Daily
Snacks and Coffee on tap
Commuter benefits