Job description
Our client is an American multinational personal finance company looking for a Growth Marketing Associate. Their innovative and customized approach has paved the way for a digitally forward future.
Overview:
As the Growth Marketing Associate, you will utilize performance marketing strategies to ensure a consistent pipeline of quality leads for the sales team. You will play a vital role in customer acquisition to drive revenue and grow the business.
Responsibilities:
· Develop and oversee performance marketing campaigns including paid search, paid social, and email
· Display a strong understanding of performance measurements and data analytics to determine effectiveness and value of campaigns, conduct A/B testing and make recommendations accordingly
· Identify and test new potential channels to drive customer acquisition
· Manage paid media budget and ensure appropriate allocation of spend across channels
· Work cross-functionally with creative, brand, business, and analytics teams to drive results
Qualifications:
· Bachelor’s Degree preferred
· Understanding of SQL, data analytics, performance marketing, and growth
· Proficiency in Excel