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Growth Marketing Director

Job title: Growth Marketing Director
Contract type: Full-time
Location: New York City, New York
Discipline: Marketing
Remote: No
Reference: 405243
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Client Overview:

Our client is a renowned influencer marketing platform. Their innovative and customized approach has paved the way for a digitally forward future.

 

Growth Marketing Director Overview:

As the Growth Marketing Director, you will utilize performance marketing strategies to ensure a consistent pipeline of quality leads for the sales team. You will play a vital role in customer acquisition to drive revenue and grow the business.

 

Growth Marketing Director Responsibilities:

  • Develop and oversee performance marketing campaigns including paid search, paid social, and email
  • Display a strong understanding of performance measurements and data analytics to determine effectiveness and value of campaigns, conduct A/B testing and make recommendations accordingly
  • Identify and test new potential channels to drive customer acquisition
  • Manage paid media budget and ensure appropriate allocation of spend across channels
  • Work cross-functionally with creative, brand, business, and analytics teams to drive results

 

Growth Marketing Director Qualifications:

  • Bachelor’s Degree preferred
  • 5+ years of digital marketing and growth experience
  • 3 years of managerial experience
  • Understanding of SQL, data analytics, performance marketing, and growth
  • Proficiency in Excel
  • Hubspot knowledge 
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