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Marketing Director - B2B

Job title: Marketing Director - B2B
Contract type: Full-time
Location: New York
Discipline: Marketing
Remote: No
Reference: 405243
Contact name: Brittany Morgan

Job description

Client Overview:

Our client is a renowned influencer marketing platform. Their innovative and customized approach has paved the way for a digitally forward future.

 

Position Overview:

As the Marketing Director, you for managing all aspects of marketing, such as strategy development aligned with the company’s overall objectives. You will lead content, digital and growth teams to drive customer acquisition, engagement, activation and retention.

 

Responsibilities

  • Implement strategic marketing campaigns connecting all platforms, including website, email, print, and social media, own marketing calendar development and management
  • Collaborate closely with our Sales, Growth, Product, and Customer Experience teams to define marketing initiatives
  • Identify growth opportunities and define, develop, and own marketing strategy, vision, and plan to materialize on those opportunities
  • Own the budget planning, spend tracking, and ROI analysis for the department and individual marketing teams
  • Produce engaging content for prospective and current clients

 

Qualifications:

  • 5+ years marketing experience in a combination of Digital, PR, Product, or Growth Marketing
  • 2+ years’ experience managing a team
  • Experience creating and executing marketing media plans that drove measurable improvements in awareness and new customer growth
  • Experience in B2B SaaS
Expired job