Growth Marketing Director Lead and own the end user growth strategy, taking charge of the paid ads strategy and owning all campaigns and providing regular reports on the results of the B2B channel
Work with the broader marketing team to execute on email, PPC, content, and SEO
Partner closely with the product growth team, aligning with them on initiatives and the product roadmap, and work with them on campaign ideas and product enhancements that will drive end user growth
Think outside the normal acquisition conventions, proposing ideas and new channels that will increase brand awareness and affinity, and drive end user growth. In doing this, you will regularly research and assess new marketing opportunities that drive innovation and growth.
Serve as the main cross-functional stakeholder for all things B2B growth, communicating priorities, learnings, and opportunities to all departments
Propose new initiatives that can improve performance and acquisition efficiency
Work closely with the data and product teams to connect all the pieces of tracking needed through the funnel, from trial set up to purchase to renewal.
Develop a methodology for measurement and attribution, and implement testing ideas to continuously enhance performance.
Manage, mentor and grow the B2C growth team
What qualifies you:
You have 7+ years experience in growth marketing, especially paid ads
You enjoy leading a team and have 2+ years experience managing and developing team members
You have owned and managed a budget before, and have a strong track record of delivering against monthly goals of spend, CAC, and retention.
You enjoy working on both the analytical and creative sides of marketing, concepting new organic growth tactics and using data to help optimize channels while thinking of the next big thing.
You’re curious about how to create models that improve these figures.
You are a team player, results and detail-oriented, self-starter kind of person who likes to get stuff done.