Job description
Client Overview:
We have been the top personal management software for millions of consumers. We pioneered a radically easier and faster way for people to manage their household finances. Since then we’ve continued to focus on delighting customers and making the brand product and experience better than ever.
Job Summary:
we are committed to helping people lead healthy financial lives. We have been the #1 personal financial management software for over 30 years and are fueling our growth with new business models and products to become the most used, most loved personal finance brand. We are looking for an experienced and quantitative marketer to drive acquisition from paid marketing channels. We’re seeking someone who is passionate about our brand, analytical in nature, and innovative in their approach to acquiring and engaging customers. The focus will be leading day-to-day growth efforts for our Simplify by brand, however, some responsibilities will include our brand. This role will report to the Head of Growth Marketing.
Responsibilities:
Develop, test, scale, and optimize digital & mobile marketing channels (including but not limited to Facebook/IG, SEM, App Advertising channels, ASO.) while managing the budget effectively, while achieving the desired CPA Partner with digital advertising agencies to ensure targets are being met and programs are being executed flawlessly
Develop testing & learn strategies to improve KPIs including creative/copy/landing page testing, audience segmentation, and retargeting strategy to maximize full-funnel performance.
Provide insight into and report weekly on the performance of each channel, evaluate and track key success metrics
Create experimentation roadmaps and execute an A/B testing agenda to enhance campaign effectiveness across funnel touch-points: Ad creative & messaging, Landing pages, App store listings
Lead creative development for messaging and assets for paid campaigns that drive engagement and align with our brand guidelines.
Must be willing to give strong direction to creative resources and leverage existing assets at times to build iterations of any testing
Engage cross-functionally with Product, Web, Product Marketing, and external agency partners
Qualifications:
5+ years of experience managing customer acquisition marketing campaigns
Strong quantitative skills; experience utilizing data and measurement to drive decisions
Deep experimentation experience and mindset with a proven track record of executing A/B tests, optimizing campaigns, and translating data into insights
Ability to handle multiple projects and prioritize responsibilities based on business needs/impact
High level of accuracy and attention to detail
Self-motivated, but also can work well and contribute in a diverse team environment
Keen problem-solving, troubleshooting, and scrappy approach to finding unique solutions to situations as they arise
Experience developing marketing strategies and translating those strategies into business plans
Subscription, mobile, and/or fintech experience is a plus
Bachelor’s Degree
