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Growth Marketing Manager (Paid Social)

Job title: Growth Marketing Manager (Paid Social)
Contract type: Full-time
Location: New York
Discipline:
Remote: Yes
Reference: 425683
Contact name: Brittany Morgan
Job Published: January 01, 1970

Job description

Company Overview:

Our client is a mental health platform founded by a very well-known actress/singer. They are looking for a Growth Marketing Manager to join their team to focus on paid social campaigns.

 

Responsibilities:

  • Lead user growth strategy
  • Manage, optimize, and grow paid social including Facebook, Instagram, Twitter, TikTok, and
  • Pinterest
  • Work with brand and social teams to launch qualitative and quantitative A/B and multivariate tests
  • Work with the in-house creative team to produce ad units for various campaigns and provide data insights around creative testing
  • Experiment and iterate organic and paid activations across channels with creativity and efficiency, constantly testing with clearly defined KPIs, and pivoting quickly to maintain growth momentum
  • Execute on ambitious growth targets and compile learnings and reports for the executive team

 

Qualifications:

  • 4+ years full-time, professional experience in user acquisition, audience development, and/or

growth marketing

  • Proven track record of spearheading successful growth initiatives
  • Strong analytical skills with the ability to make data-driven insights and conclusions
  • Excellent communication skills
  • Highly quantitative and drives decisions using data, from A/B testing to sound data modeling.
  • Strong cross-functional skills and experience working with product, engineering, creative and
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