*Will be WFH until July then into Richmond office/warehouse until SF office space is secured.*
About Our Client:
Named "The Fastest Growing Retailer in the US", they is a fashion brand that boldly empowers young women to celebrate their individuality. Based in San Francisco, we have an amazing team of retail leaders, scrappy hackers, creative marketers and fashion trendsetters who are fun to work with and serious about what they do.
About the Role:
As Head of Brand Marketing and Stores, you will be responsible for:
-Leading the campaigns, channels, and marketing programs which are primarily focused on brand-building.
-Storytelling and creating visceral experiences will be the primary tools in your toolkit, using them to bring the brand to life and connect with our audiences on an emotional level.
-On a daily basis, you’ll balance strategic, creative, and analytic thinking: you’ll use your creativity to ideate what we could do and strategy to decide what we should do, while also making sure we get the creative executions right and using analytics to understand what performs.
-Reporting to the CMO, the role will be highly cross-functional, working closely with other marketers and the executive team, plus creative, merchandise, product--groups that all impact the customer experience.
-Set marketing vision: develop the company’s vision of the brand's customer and our unique value proposition and translate into strategic marketing efforts
-Innovate, concept, and execute experiential marketing programs, from smaller events in-store to activations at music festivals and touring cross-country events
-Lead brand marketing campaigns which tell the brand’s story and present our unique point of view on cultural moments like Pride and Halloween
-Lead product marketing campaigns which bring the brand to life through our product stories
-Understand current infrastructure and capabilities, develop roadmap for building upon to execute integrated marketing strategy
-Collaborate closely with the merchandising, creative, and finance teams to plan, execute and measure acquisition and retention campaigns
-Define performance marketing acquisition budgets across channels, launch and manage campaigns with an obsessive focus on experimentation, measurement and incrementality
-Grow organic awareness, chart path to accelerate social channel, organic search and other organic impressions
-Experiment with brand marketing activities with a focus on defining and measuring success
-Optimize customer lifetime value with data driven approach to cross channel CRM; work with BI, development and creative teams to power segmented and personalized communications across channels
-Build and lead a world class marketing team; train, coach and mentor
-10+ years of relevant experience; direct online acquisition experience required, eCommerce experience a strong plus
-Expert knowledge of digital marketing channels and measurement methodologies
-Strategic marketer skilled at adapting messaging and creative to targeted audiences
-Great communicator, team builder with strong leadership skills; ability to collaborate across teams
-Exceptionally analytical; love large data sets, expert in Excel (SQL a plus); adept at testing, learning and explaining results in detail with attribution in mind
-A startup person; ability to operate in an early stage environment that requires one to be hands on with large scope
-Degree in Marketing or other business field; MBA a plus
-Cover letter strongly preferred