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Head of Product Marketing

Job title: Head of Product Marketing
Contract type: Full-time
Location: Irvine
Discipline: Marketing
Remote: No
Reference: 424877
Contact name: Lauren Cervantes
Job Published: January 01, 1970

Job description

Leading Market Research company based in Orange County is looking for a Head of Product Marketing to join their team. 

*Onsite once a week in Irvine*

Responsibilities
Build the narrative and value proposition for it, and mold how we communicate with customers throughout their journeys
Your positioning and messaging frameworks will inform content creation and the growth team’s demand generation efforts, and empower sales and customer success teams with the right communication
Lead and define positioning, messaging, segmentation, use cases, and overall go-to-market strategy for our Atlas Studio SaaS platform
Build compelling customer-facing presentations, collateral, and product demos
Develop effective sales enablement and training materials so our sales and customer success teams can effectively understand and communicate about our product and the use cases
Manage major and minor product launches, ensuring effective and ongoing relevance in the market to drive demand generation and sales pipeline
Partner with the product management team to distill key functionality and benefits into core product marketing messages
Generate market, customer and competitive intelligence to help the product and GTM teams, and inform the company’s strategy
Drive the creation of thought leadership content and webinars to evangelize Atlas Studio
Partner with other marketing teams to help build the pipeline
Work closely with the analysts, PR and industry influencers to ensure thought leadership and relevancy in the market
Identify, participate and speak at industry events

COMPENSATION & BENEFITS
Salary commensurate with experience
Health benefits & 401K
Competitive health benefits including medical, dental, vision, LTD, and life insurance
PPO and HMO options - 80% coverage for employees and 50% coverage for dependants
Schedule & Flexibility
Unlimited Vacation
Hybrid or fully remote schedules
Access to the gym in the building Apply for this job

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