Head of Strategy
You are as passionate about brand marketing as you are about performance marketing. You deeply understand integrated marketing using a strategic mix of media, channels, and innovative tactics to deliver a seamless and customer-centric experience. You are a leader who inspires teams and creates a foundation of trust, respect and shared ownership across the team.
- a thought leader. Your insights are trusted and extremely valuable to our industry. From your personal experiences to your professional resume, you have a message only you can share.
- insight driven. You are a leading force for identifying areas of opportunity for clients and defining the way of realizing them.
- endlessly curious about how the world works and are always looking for ways to help our clients move forward.
- human-centered. You prioritize the needs of our client’s and the people they serve, to drive growth by helping users achieve their goals.
- data-driven. You have the ability to define measurement KPIs for projects, oversee reports and find key insights: You are the defender of questions like, “How will we know if this is working?”, and, “Is this working?”
- a true visionary. You think and act strategically and feel pure excitement when developing new ideas. You are a trend-setter and anticipator, keeping tabs on the latest trends in marketing, digital, social media, branding and advertising and how these trends can apply to our clients’ businesses.
- a master presenter and collaborator. You confidently speak in a variety of situations. You create, own and defend the conceptual frameworks that guide our internal teams and client objectives.
- well-rounded in both traditional and non-traditional advertising and marketing principles and practices. You are empathetic to a customer experience of any kind and figure out how it can work together to drive results. You love all touch-points indiscriminately.
- adaptive. You don’t lock into a single solution or hold on to the past. You love the future and your primary ambition is to help our clients evolve to meet the needs of their users, customers, and fans.
- be responsible for all strategic excellence at company including brand strategy, ux strategy, media strategy and analytics.
- oversee cross-functional teams who use research, user-centric methods and data to uncover deep insights.
- be responsible for bringing strong, insight-driven and data-driven strategic thinking that guides our clients’ overall business plans.
- define the opportunities, insights, and frameworks for the Client Partner and Creative teams to act on - resulting in a compelling, cohesive experience that builds affinity.
- participate in and develop strategic insights for new business and existing client opportunities.
- simultaneously tackle multiple projects and challenges with enthusiasm.
- work with data partners to define measurement and optimization strategies across traditional and non-traditional media channels.
- collaborate with Client Partnership team to grow accounts and ensure client satisfaction.
- 8+ years of agency experience driving brand, digital experience, go-to-market and innovation strategies that are more than just wildly effective. They are entirely measurable.
- experience managing a team of 2+ people.
- deep research expertise. You facilitate the research practice order to curate questions and assumptions from the team and identify methods to answer them.
- documented proof of how you’ve applied your insights and strategic vision and why it drove business success.
- excellent communication skills among teams, clients and across disciplines.
- strong appreciation and enthusiasm for design, user experience and storytelling.