Job description
I'm working with a progressive, highly respected virtual agency that is looking to broaden their team with a healthcare focused Brand Strategist. This company prides itself on their ability to produce amazing work, while being able to offer an incredible work life balance.
We are looking for a seasoned brand strategist with a deep healthcare background in digital, capable of digging in and leading major Pharma and MedTech brands. As an integral part of our team, the ideal candidate will be responsible for the development of brand and communication strategies to support clients’ business needs.
In this role you will support their internal teams by providing market insight, discipline knowledge and research analytics, while working closely with creative teams to ensure overall brand strategy is pulled through creative execution. The ideal candidate will be a well-versed in marketing within health and wellness with a strategic mindset and work as part of a relatively small yet growing dynamic team.
Responsibilities:
• Ability to lead brands and engagements from a strategic standpoint, with ability to lay a foundation for success while seeing it through to fruition and growth, guide internal teams and clients alike.
• Assess and understand relationship marketing within healthcare, web analytics, paid campaign analytics, SEO, marketing research and user experience in identifying actionable insights and creating briefs and reports.
• Work closely with other strategists, creatives, projects managers, and developers to provide insights that help guide brands across SEO/SEM/Social campaigns, websites, email marketing communication, general interactive designs, branding campaigns and more.
• Creating strategic briefs for teams and clients that guide projects and programs while addressing clients’ business challenges and goals.
• Creating presentations and materials for clients to guide engagements and/or report analytics and insights.
• Support the development of overall master and sub-brand strategy by conducting brand and competitive audits, executive interviews and research analytics
• Be involved in using research to derive insights, measure results of campaigns and to explore new opportunities for brand(s)
• Develop ad-hoc communication plans by responding to short term marketplace challenges
• Provide input as needed during creative development to ensure that the strategic direction is correctly translated into creative execution
• Support development of strategy planning tools and methodologies
• Collaborate with the larger agency team to build reusable documents and processes.
• Contribute to Social media content planning for clients via research
• Have a solid understanding of earned, paid, owned and shared media planning
• As a resourceful and resilient self-starter, you’ll thrive in a fast-paced environment where initiative and innovation are required
• Exceptional ability to provide insights on sets of data, content, and research.
• Comfortable leading teams both on client and internal calls/meetings.
Other Must Haves:
• Must have healthcare/pharma experience with a focus on the science behind products, marketing to both patients and physicians
• Experience in similar role
• Ability to work in a fast-paced environment, while juggling multiple projects and responsibilities. We’ll never overwhelm you but ask that you are able to handle multiple tasks, sometimes at once, while being able to prioritize.
• Solid grasp of digital marketing elements – websites, email, web analytics, social, SEM and SEO, and how the marketing funnel functions
• Strong client interfacing skills and ability to create easily understood and actionable presentational material
• Exceptional organizational, collaboration and communication skills
Added Bonus:
• Client-side healthcare marketing experience
• Medical background
• User Experience background
• Experience in small nimble agencies
• Experience working on lead-gen/growth marketing initiatives is a plus
