Job description
Influencer Marketing Manager:
As the Influencer Marketing Manager, you will play an integral role in creating, building, and maintaining influencer brand relations. You will work cross-functionally with Marketing, Public Relations, and Social Media teams to develop influencer strategies that align directly with business goals.
Influencer Marketing Manager Responsibilities:
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Establish and maintain regular communication between the brand and influencer partners, actively source and negotiate new influencer partnerships
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Create an advanced and comprehensive influencer content calendar to continually drive brand awareness and engagement
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Monitor influencer content to ensure compliance with brand voice and guidelines
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Set goals, track conversions, and measure success of influencer program
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Actively keep a pulse on emerging influencers and trends through various social media channels such as Instagram, TikTok, Twitter, and Facebook
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Maintain influencer budget
Influencer Marketing Manager Qualifications:
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Bachelor’s Degree preferred
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4+ years of professional experience in social media and/or influencer relations
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Experience analyzing data to deliver on KPIs
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Successful track record of elevating brands and influencers alike
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Strong communication skills and attention to detail
